"ʻElua 11" e-commerce platform kūʻai / automotive aftermarket ma Kina

He wela ke kūʻai aku ʻana o ka platform e-commerce "Double 11",

inā paha e hiki ke hoʻonui ʻia ka aftermarket automotive

He hanana kaulana ʻo Double 11 no ka e-commerce ola, a ʻo ia hoʻi ka nui loa o ka hoʻokele bonus no ka e-commerce.ʻO ka Double 11 o kēia makahiki, ʻoi aku ka nui o nā hale kūʻai kūʻai kino a me nā hale kūʻai i komo i kēia hana, a ua hoʻolauna pū i nā uku hoʻolaha e like me ka ikaika e like me nā paepae e-commerce.Hoʻokomo ʻia nā lole, ka meaʻai, ka hale, a me ka halihali ʻana i mea e huki ai i ke kahe o ka mea kūʻai aku a hoʻokele i ka ʻai.Ua hele ka kaulana o Double 11 ma ka pūnaewele a me ka waho, a ua lilo ia i lā nui no ka ʻoihana kūʻai holoʻokoʻa e hoʻolaha like.

 

Wahi a ka ʻikepili mai Nebula, ʻo ka GMV o ka hanana 2022 Double 11 e hōʻea i 1,115.4 biliona yuan, kahi hoʻonui makahiki o 13.7%.ʻO nā hui e-commerce ola i hōʻike ʻia e Douyin, Diantao, a me Kuaishou he 181.4 biliona yuan ka huina o 181.4 biliona yuan ma Double 11 i kēia makahiki, ʻo ka piʻi ʻana o ka makahiki he 146.1%, ʻoi aku ma mua o nā manaʻolana.

 

Ua ʻike nā kānaka a pau he kahua koʻikoʻi ʻo Douyin i kēia manawa no nā mea kālepa ma nā ʻoihana like ʻole e komo i nā kūʻai.I loko o ka Douyin Double 11 o kēia makahiki (ʻOkakopa 31st a Nowemapa 11th), ua hoʻonui ʻia ka nui o nā mea kūʻai aku i ka hanana Double 11 ma Douyin e-commerce e 86% i kēlā me kēia makahiki, ua pālua ʻia ka nui o nā kālepa a me nā kumukūʻai kūʻai o nā hale kūʻai he nui. .

 

Ma kēia pōʻaiapili, ua lawe pū mai ʻo Double 11 i kēia makahiki i nā lanakila i manaʻo ʻole ʻia i ka ʻoihana kaʻa.Ke komo ikaika nei nā hui kaʻa i ke kaua.Mai ka hopena o ʻOkakopa, aia nā kaʻa kaʻa e hoʻomaʻamaʻa ana i nā kahua e-commerce nui.I ke kakahiaka nui o Nowemapa 11, ua hōʻea kēia karnaval kūʻai i kona piko.E hana ikaika, hoʻomau i ka hoʻolaha ʻana i nā huahana a wehewehe i nā hoʻolaha i nā mea pā.

Ma lalo o ka manaʻo hoʻolaha kūʻai kiʻekiʻe o Double 11, ʻaʻole i mālama nā hui kaʻa like ʻole i ka uku no ka hoʻolaha ʻana i nā hoʻolaha, e like me ka "puʻunaue ʻana i nā ʻumi miliona o nā coupons kālā", "miliona o nā haʻawina", "ʻaihue i 660 miliona mau makana nui" a pēlā aku. .", ʻaʻole i emi ka hoihoi o ka poʻe pā, hele mai nā mea kūʻai aku a me nā hale kūʻai 4S e nānā a hoʻolaʻa i ka hauʻoli.Ma hope o ka ʻike ʻana i nā "hui pupule" ma Double 11, ʻaʻole hiki i kā mākou mau hoa hana ma ka aftermarket ke hoʻāʻo.

 

Hiki ke komo i ka aftermarket automotive?E huki ʻia i luna?

 

ʻO ka pane ʻae, inā nui ka leo, hiki iā ia ke hoʻonui i ka loaʻa kālā a hoʻonui i nā kahawai.Akā ua māhele ʻia e like me ke ʻano o ka ʻoihana, a pono e noʻonoʻo pono ʻia ka inoa kikoʻī a me ka huahana.

 

Hoʻoholo ka huahana i ke kahawai, a ʻo ka mea kūʻai ma hope o ka automotive e pili ana i ka pau ʻana a me nā lawelawe i hiki ke hana i ke kaʻina o ka hoʻohana maʻamau a me nā lawelawe kūʻai kaʻa ma hope o ke komo ʻana o nā mea kūʻai i ka mākeke huahana automotive.ʻOi aku ko lākou makemake i waho, akā me ka digitalization Ua hoʻomaka pū ka hoʻomohala ʻana o nā paepae a me nā paepae i ka e-commerce a me ka pūnaewele.He nui nā ʻoihana lako kaʻa i ka aftermarket ʻaʻole i kaohi i ka e-commerce a me ke kahe ola ʻana, ʻoiai ʻo ka mālama ʻana i nā kaʻa e pili ana i ka mālama ʻana ma waho.ʻOi aku ka intuitive o ka hale kūʻai.ʻOiai ʻaʻole hiki ke hoʻonui ʻia, ua pōmaikaʻi kekahi mau ʻoihana i hoʻololi maikaʻi ʻia.

Ma lalo o ke kumu hoʻohālike maʻamau maʻamau, ʻaʻole kaulike ka hoʻolālā a me ka hoʻomohala ʻana o ka hana ʻana o ka aftermarket automotive ma koʻu ʻāina.Nui nā kumu ākea no kēia.I kēia mau makahiki i hala iho nei, ua pale nā ​​kumu like ʻole e like me nā mea maka, nā chips, a me ke kūlana honua i nā huahana o nā ʻoihana uila uila mai ka hele ʻana ma ka pūnaewele.ʻAʻole hiki i nā ʻoihana ke loaʻa nā hoa kūpono, a nui nā ʻoihana i luku ʻia i nā pilikia.Eia naʻe, aia ka mākeke, a ke ulu mau nei ka mea nona ke kaʻa, a laila ke hahai pono nei ka ʻoihana mākeke ma hope.Ua ʻōlelo ʻo Zheng Yun, he hoa koʻikoʻi honua o Roland Berger, ʻo nā kaʻa ikehu hou ʻO ke koi no ka aftermarket, ʻo ia hoʻi ka hoʻomaʻemaʻe nani, ka mālama kuʻuna, nā kaʻa, ka metala, a me nā lawelawe uila a me ka uila, e piʻi wikiwiki i nā makahiki e hiki mai ana.E lilo kēia mau ʻoihana i mau pou waiwai nui no ka mālama ʻana i nā kaʻa ikehu hou.No laila, ma lalo o ke ʻano o nā kaʻa ikehu hou i ka wā e hiki mai ana, e lilo ka hoʻomohala ʻana i ka e-commerce pūnaewele i mea kaulana loa i ka aftermarket automotive, e like me nā mea komo a me nā mea kūʻai aku.

 

ʻO ka ulu nui ʻana o nā paepae e-commerce ua lawe mai i nā manawa kūpono i ke kumu kūʻai kuʻuna, akā ua lawe pū kekahi i nā pilikia e like me ia.Hoʻohui ʻia nā pōmaikaʻi kaʻa hou i kūkulu ʻia me ke ʻano hoʻohālike kuʻuna, akā i ka manawa like, pono mākou e nānā nui i ke koʻikoʻi o ka hana hou.ʻO ka hana, ʻo ka hana hou ka mea hoʻoikaika no ka hoʻomohala ʻana, a e hoʻonui pū i ka hoʻonui ʻana o ke kumu hoʻohālike i ka wā kaʻa.

 


Ka manawa hoʻouna: Nov-18-2022