Auto Aftermarket "Ke Kai Ula"?Hoʻololi nā ʻoihana i nā ʻano hou

Ma ke ʻano he trillion-dollar market, ʻo ka aftermarket automotive i hoʻohana ʻia he moana uliuli nui i nā maka o nā mea hoʻopukapuka a me nā ʻoihana, akā i nā makahiki i hala iho nei, me ka ulu ʻana o ka mākeke a me ka mana o nā ʻano kumu "black swan", ka aftermarket automotive. ua lilo aʻoi aʻe i loko, a ʻaʻole ʻo ka mākeke ʻO ka huli ʻana a me ka loaʻa kālā o nā ʻoihana liʻiliʻi i hōʻike i kahi ʻano iho.

No ka laʻana, e like me ka ʻikepili o ka China Automobile Maintenance Association, ʻo ka nui o ka mālama ʻana i nā kaʻa kaʻa kaʻa Kina a me ka helu o nā mea nona nā kaʻa e komo ana i ka hale kūʻai i hoʻomau i ka emi ʻana mai 2013 a 2021. Eia naʻe, ma hope o kēia "huli mai ka uliuli a ʻulaʻula". ʻo ia ka aftermarket ma hope o ka hana ʻana o ke kaʻa E hoʻololi wikiwiki.

 

coilover 副本

ʻO ka hoʻololi ʻana o nā ʻenehana hou, e hoʻopilikia ana i ka aftermarket automotive

ʻO ka aftermarket automotive e pili ana i ka hua'ōlelo maʻamau no nāʻoihana lawelawe likeʻole i hanaʻia i ka wā o ka hoʻohanaʻana i ke kaʻa ma hope o ke kūʻaiʻiaʻana o ke kaʻa, e like me ka hoʻoponopono kaʻa, ka hoʻololi, ka mālamaʻana, ka 'inikua, nā kaʻa kaʻa lua, a me nā mea'ē aʻe. kaʻa kaʻa ma hope iho.mea kumu.

Akā ʻo nā hoʻololi hohonu e hele mai mai ka ʻenehana ʻenehana.I nā makahiki he ʻumi i hala iho nei, ʻo ka mea kaulana loa ka hopena o ka piʻi ʻana o ke ʻano "Internet +" i ka ʻoihana ma hope o ka ʻoihana.Ka Internet + automotive aftermarket ua spawned Tuhu, Diandian, He helu nui o ka lawelawe noi anuu e like me Yangchebao a me Guazi hoʻohana kaʻa.

I ka manawa like, ua komo pū ka poʻe pilikua pūnaewele i ka ʻoihana aftermarket automotive.No ka laʻana, hoʻohana ʻo Baidu Maps i kāna APP ponoʻī e like me ke komo ʻana, a ma muli o kāna mau pono ʻikepili nui, ua komo i ka mālama kaʻa, kālepa kaʻa lua a me nā ʻoihana ʻē aʻe.Eia kekahi, ua komo pū nā kānaka nunui pūnaewele e like me Ali a me JD.com i kēia kahua.ʻO ka noi ʻana o ka Pūnaewele a me ka ʻikepili nui ua hoʻololi nui i nā hiʻohiʻona hoʻohana a me ka ʻike lawelawe o ka mākeke aftermarket, a hoʻonui hou i ke ola o ka poʻe kūpono i ka ʻoihana.

ʻO kekahi mea hoʻopilikia ʻē aʻe i ka aftermarket automotive ka piʻi ʻana o nā kaʻa ikehu hou.ʻO ka hoʻololi ʻana i ka ikehu wahie e ka ikehu hou ʻaʻole ia e hoʻololi wale i nā ʻōnaehana mana e like me nā mīkini kaʻa wahie a me nā pahu pahu i nā ʻōnaehana ikehu hou, akā e hoʻohuli ʻia ka loiloi mākeke a me nā hiʻohiʻona noiʻi, a ʻo ka ʻoihana kaʻa ma hope o ka mākeke o nā kaʻa wahie maʻamau e hoʻopilikia ʻia. .ʻOiaʻiʻo, e loaʻa pū kekahi ʻike lawelawe hou.

Ma kahi o nā kumu o ka ʻenehana ʻenehana, ʻo ke kūlana maʻi maʻi i nā makahiki ʻelua i hala aku nei he kumu no ka emi ʻana o ka mākeke kaʻa.Akā ma ka laulā, ʻoi aku ka nui o ka hiki o ka aftermarket automotive, ʻokoʻa loa ia mai ka emi ʻana o ka ʻikepili hale kūʻai hoʻokahi i ʻōlelo ʻia ma luna, a ke hoʻonui mau nei ka nui o ka aftermarket automotive.Wahi a Zhiyan Consulting data, mai 2014 a i 2020, ua piʻi ka nui o ka ʻoihana aftermarket o Kina, a hiki i 1,466,53 biliona yuan ma 2020. Ke piʻi nei ka nui o nā kaʻa ma Kina.I ka hapa mua o 2022, e piʻi ka nui o nā kaʻa ma Kina i 310 miliona, a ʻo ka nui o nā kaʻa ikehu hou he 10 miliona, ʻo ia ka nui o nā kaʻa he 4-10 mau makahiki i loko o ka automotive aftermarket helu no 50% Ma luna aʻe, a ʻoi aku ka nui o nā kaʻa i 1-3 mau makahiki ma mua o 35%.I ka wā e hiki mai ana, aia nō nā manawa nui i ka mākeke kaʻa ma Kina.

Ua puka mai nā ʻano hou, a ke hoʻokumu nei ka mākeke aftermarket i nā manawa hou.Ke alo nei i ka nui o ka mākeke ulu, ua puka mai nā ʻano hou he nui i ka mākeke aftermarket.ʻOi aku me ka pōmaikaʻi o nā ʻenehana hou, he hoihoi loa ke ala o ka ulu ʻana o ka mākeke.

01 He naʻauao ka hale kūʻai kaʻa
Hiki ke ʻōlelo ʻia ʻo ka naʻauao ʻo ia wale nō ke ala no ka mākeke kaʻa ma lalo o ka piʻi ʻana o ka Internet +

a me nā kaʻa ikehu hou.ʻO ka lawe ʻana i ka holoi kaʻa i maʻa mau ʻia e ka poʻe nona nā kaʻa, ʻaʻole wale nā ​​mea hana o ka holoi kaʻa manual e lilo i mea akamai a ʻoi aku ka naʻauao, akā ua puka mai ka nui o nā mea hana holoi kaʻa akamai ma Kina.

ʻO ka hoʻolaha ʻana i nā kaʻa ikehu hou e hiki ke lawe mai i nā wahi noʻonoʻo naʻauao hou, no ka mea, ʻo nā kaʻa ikehu hou ka mea lawe naʻauao loa, a ʻo ka hoʻoponopono ʻana, mālama ʻia a me ka ʻinikua o nā kaʻa ikehu hou hiki ke loaʻa nā ʻike naʻauao ma mua o ka noʻonoʻo kuʻuna, e like me ka ʻenehana hoʻololi mana, naʻauao ponoʻī. - mālama lawelawe a pēlā aku.

https://www.nbmaxauto.com/coilover-air-suspension/

coilover , mea hoʻohāhā

02 Ua kaulana nā kaulahao Brand, a ua hoʻohālikelike ʻia ka mākeke

No ka manawa lōʻihi i ka wā ma mua, ua hōʻike ʻia ka aftermarket automotive e ka fragmentation kiʻekiʻe, ka hoʻokūkū maʻamau, a me ka hana haʻahaʻa haʻahaʻa.Loaʻa ka hilinaʻi haʻahaʻa o nā mea kūʻai aku i nā hui ʻoihana a lawa ʻole ka ʻike lawelawe.

I ke alo o kēia "kaua ma waena o nā muliwai a me nā loko", ke lanakila nei kekahi hui o nā ʻoihana i ka mākeke ma o ka hoʻohālikelike ʻana a me ka hoʻohālikelike ʻana i kā lākou lawelawe a me nā hana ma o ka branding, chaining a me ka hoʻohui franchising, e like me Tuhu, Tmall Car, Che Jazz, De Shifu , ʻO ka manamana lima liʻiliʻi, a me nā mea ʻē aʻe, ʻoiai nā hale kūʻai hoʻoponopono kaʻa kūloko e hana i nā kaula kaulahao ma ka ʻāina.

I ka makahiki 2021, aia he 80 mau hanana hoʻopukapuka kālā a me nā hanana kālā ma ka hale kūʻai kaʻa o Kina, me ka nui o ka hoʻopukapuka kālā a me ke kālā he 40.695 biliona yuan, ka pae kiʻekiʻe loa i nā makahiki he ʻumi i hala aku nei, ʻo ia hoʻi nā mea hoʻopukapuka waiwai nui.

Ma ka pae kulekele, i ka hoʻomaka ʻana o kēia makahiki, ke Keʻena Nui o ka Ministry of Transport, ka General Office of the Ministry of Ecology and Environment, ke Keʻena Nui o ka Ministry of Commerce, a me ka General Office of the State Administration for Ua hoʻopuka pū ʻo Market Regulation i ka "Notice on Deepening the Comprehensive Application of Automobile Maintenance Data", me ka manaʻo e hoʻonui i ka mālama kaʻa.ʻO ka hoʻohana piha ʻana o ka ʻikepili e hoʻomaikaʻi i ka pae lawelawe o ka ʻoihana hoʻoponopono kaʻa, ʻoi aku ka maikaʻi o ka pale ʻana i nā kuleana kūpono a me nā pono o nā mea kūʻai aku, a hoʻolaha i ka hoʻomohala kiʻekiʻe o ka ʻoihana kaʻa.

ʻO ia hoʻi, ʻo ka manaʻo paʻa o ka ʻāina e hoʻolalelale i ka hana maʻamau o ka mea kūʻai ma hope o ka automotive e hoʻolalelale i ka hōʻailona ʻana a me ke kaulahao o ka aftermarket automotive.

03 ʻO ka lawelawe ma hope o ke kūʻai aku "hele i ka hale kūʻai 4S"

I ke alo o ka nui nui o ka mea kūʻai aku kaʻa, ua makemake ʻia nā mea hana kaʻa no ka manawa lōʻihi.No ka laʻana, ua hana ʻo Shanghai GM i kahi hale kaʻa kaʻa, aia i ka ʻumi ma ka "Top 40 Chinese Auto Aftermarket Chain Enterprises ma 2021" i hoʻokuʻu ʻia e CCFA, a ʻo ka nui o nā hale kūʻai ma 2021 e ʻoi aku ma mua o 1,100.

I ka hihia o ka piʻi ʻana o ke kūʻai ʻana o nā kaʻa ikehu hou, ua koho nā maka he nui i ke kumu kūʻai kūʻai pololei ma hope o ke kūʻai aku e pani i ke kumu kūʻai hale kūʻai 4S, a no laila e loaʻa ai ka mākeke ma ka mākeke aftermarket.Ma ka ʻaoʻao hoʻokahi, loaʻa i ka ʻenehana kaʻa kaʻa hou nā hiʻohiʻona o ka modularization, a loaʻa i nā hui kaʻa ikehu hou nā kūlana a me nā wahi no ke kūʻai pololei.Ma ka ʻaoʻao ʻē aʻe, ʻoi aku ka kiʻekiʻe o ke kumu kūʻai o ka hale kūʻai maʻamau 4S, a ʻo ke kūʻai pololei ʻana hiki ke loaʻa nā pōmaikaʻi mākeke.

04 Hoʻonui ka hoʻomaʻamaʻa ʻana
Ka popularization o ka hou ikehu kaʻa e inevitably lawe mai e pili ana i ka iteration o na talena ma ka

kaʻa holoʻokoʻa aftermarket.ʻO ka ʻōlelo maʻamau, loaʻa i nā kaʻa wahie ma kahi o 70,000 mau ʻāpana SKU, aʻo nā kaʻa ikehu hou wale nō e pono ai ma mua o 6,000 SKU, ʻo ia ka mea e hoʻemi ʻia nā mea mālama.E like me ia, pono e hoʻoponopono ʻia ka ʻike a me ka hiki o nā limahana..

ʻO ke kumu, ʻo ka hoʻihoʻi ʻia ʻana o ka mālama ʻenekini a me ka aila mai ka mākeke ma kahi ākea, a e lilo ka mālama ʻana a me ka hoʻoponopono ʻana i nā kaʻa uila.Ua ʻōlelo ʻo Xia Fang, Hope Pelekikena o Little Thumb, ma ka sub-forum o ka 5th Auto Rear West Lake Summit-Auto Repair Service (West Lake) Innovation Summit: Inā ʻike ʻia ka waiwai mālama o kahi kaʻa wahie he 100%, a laila ʻO ka ʻenekini, ka lawe ʻana, a me ka mālama ʻana ʻo ia ka hapalua, a ʻo kēia nā mea mālama pono ʻole i nā kaʻa uila.Mai kēia, hiki iā mākou ke noʻonoʻo i ka mana o nā talena ma hope o kēia ʻano hoʻololi.

ʻO kaʻoiaʻiʻo, e mau ana ke koi no nā pad brake, nā kānana ea, nā ʻāpana palupalu, a me ka ʻōpala metala, a ʻoi aku ka pōmaikaʻi ma muli o ka hoʻonui ʻana o ka mākeke.No laila, ʻoiai ke ʻano o ka ulu ʻana o ka automotive aftermarket, e noho mau nā manawa a me nā pilikia.

Ma ka laulā, ke kū nei ka mākeke kaʻa o Kina i nā manawa hoʻonui ʻoihana hou, a ʻoi aku ka nui o nā mea hou a me nā wahi ulu.

Eia nō naʻe, pono e hoʻomaopopo ʻia ma lalo o ke ʻano hou, e hoʻololi hou ʻia ka mea kūʻai aku kaʻa maʻamau, a me nā noi e like me ka digitalization, ka lālā, a me ka Pūnaewele o nā mea e hānau i kahi kaiaola aftermarket hou me ka nui a me nā hiʻohiʻona noi hou.Hoʻokahi wahi kūpono e nānā i mua.

 


Ka manawa hoʻouna: Oct-28-2022